Self serve BI as a double-edged sword
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Long gone are the days of pricey, cumbersome BI visualisation products, which took months or years to integrate, required strong servers and produced mediocre visuals. I’ve worked with Oracle Discoverer in 1998, Business Objects in 2002, SSRS in 2007, Cognos in 2008 and OBIEE in 2011. They were all really powerful for their time, but they usually required a well designed Data Warehouse underneath. Beyond the license cost, which was usually high, you would have to hire at least one developer to create the reports, and even if you had the budget, Hiring was often a challenge. In 2009 it took me three month to hire a Cognos expert and then when I wanted to grow the team, I just…
